TOC: J Global Mar


Journal of Global Marketing, 28(2)

Exploring the Antecedents and Consequences of Míng Pái Kòng (Brand-Name Fanaticism) Among China’s Generation Y
Kenny K. Chan & Xia Wang [Publisher] [Google Scholar]

Decontextualizing Consumer Animosity
Joseph P. Little & Nitish Singh [Publisher] [Google Scholar]

A Comparative Analysis of Arab and U.S. Cultural Values on the Web
Wootae Chun, Nitish Singh, Rana Sobh & Mamoun Benmamoun [Publisher] [Google Scholar]

The Impact of Social Networking and Learning Orientation on Performance
Ossi Pesämaa, Aviv Shoham, Muhammad LaL Khan & Irfan Jan Muhammad [Publisher] [Google Scholar]