Concurrent Ownership of Brands and Counterfeits: Conceptualization and Temporal Transformation from a Consumer Perspective
–Barbara Stöttinger and Elfriede Penz [Publisher] [Google Scholar]

The Effect of Overconfidence and Underconfidence on Consumer Value
–Kamran Razmdoost, Radu Dimitriu and Emma K. Macdonald [Publisher] [Google Scholar]

Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions
–Natascha Loebnitz, Geertje Schuitema and Klaus G. Grunert [Publisher] [Google Scholar]

Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation
–Miriam van Tilburg, Theo Lieven, Andreas Herrmann and Claudia Townsend [Publisher] [Google Scholar]

Examining the Third-Person Effect of Baseline Omission in Numerical Comparison: The Role of Consumer Persuasion Knowledge
–Guang-Xin Xie and Jessie M. Quintero Johnson [Publisher] [Google Scholar]

How Do You Know That? The Epistemology of Consumer Health Decision Making under Conditions of Risk–Benefit Conflict
–Zoe F. Rogers and Stephen J. Gould [Publisher] [Google Scholar]

Understanding Luxury Disposition
–Miah Lee, Eunju Ko, Seulgi Lee and Kyulim Kim [Publisher] [Google Scholar]

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