TOC: J Financial Services Mar


Journal of Financial Services Marketing, 20(1)

Tina Harrison [Publisher]

The role of investors’ objective financial knowledge on the assessment of risk disclosures in mutual fund advertisements
Andreas Husser [Publisher] [Google Scholar]

Does advertising strategy matter in influencing mutual fund purchase?
Dipanjan Kumar Dey, Yogesh Kumar Chauhan and Rajdeep Chakraborti [Publisher] [Google Scholar]

Do ethical investors want purity or effectiveness? An exploratory study on the ethical preferences of mutual fund investors
Joakim Sandberg and Jonas Nilsson [Publisher] [Google Scholar]

Customer values and CSR image in the banking industry
Andrea Perez and Ignacio Rodriguez del Bosque [Publisher] [Google Scholar]

Beliefs affecting additional investment intentions of mutual fund clients
Antti Pellinen, Kari Tormakangas, Outi Uusitalo and Juha Munnukka [Publisher] [Google Scholar]

How behavioural science can improve financial advice services
Ivo Vlaev, Jeroen Nieboer, Steve Martin and Paul Dolan [Publisher] [Google Scholar]