2016 Winter Marketing Educators’ Conference
Las Vegas, NV
February 26 – 28, 2016

Call for Papers: Winter AMA 2016

What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data

The profusion of digital channels and the challenges of digital brands have created numerous new strategic dilemmas for marketing academicians and for marketing practice and policymakers. And once the cost of deleting data exceeded the cost of storing it, marketing scientists found themselves endowed with more digital data than all the quarters in all the slot machines on The Strip. Further, digital capabilities have changed how we study consumer behavior, and digital services have changed the questions asked by CB scholars. With this digital ubiquity in mind, we need not include a "digital track" at Winter AMA, but rather expect that digital will be included in every track. Digital is dead. Long live digital. Welcome to the 2016 Winter Marketing Educators’ Conference, bringing marketing scholarship to address managerially relevant challenges in the digital age.

New submission options! Available formats include

• Competitive Papers
• Posters
• Pecha Kucha
• Special Sessions
• Videos

Winter AMA 2016 is co-chaired by Thorsten Hennig-Thurau, University of Münster, and Charles Hofacker, Florida State University.

Tweet with us at #WinterAMA16.

Full information available at the AMA Web site for the 2016 Winter Marketing Educators’ Conference.

 

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