Can Marketing Be Ethical?


A Seminar and discussion at Birmingham Business School, UK, 13 Apr 2015

Please join us for our second evening seminar which looks at big questions facing marketing students, academics and practitioners.

Title: Can Marketing Be Ethical?
Date and Time:Monday 13th of April, 2015 from 17.30-20.00
Place: Birmingham Business School, University House, Edgbaston, Birmingham

Following on from our discussion on ‘Does Marketing Have a Soul?’ in October 2014, we are continuing the exploration of marketing theory and practice with a follow on event where we ask; ‘Can Marketing Be Ethical?’ In order to explore this, we will have three speakers who will report on aspects of their research to consider the interplay between ethics and marketing. In the face of critiques regarding marketing practices which could be seen as unethical, increasing academic attention to the areas of ethical marketing, ethical consumption and Corporate Social Responsibility, now is a good time to reflect the question posed by Philip Kotler in 2004; ‘Is marketing ethics an oxymoron?’

The Department of Marketing at Birmingham Business School, invite you join us at our event on Monday the 13th of April from 5.30 to 8pm. The session will be chaired by Isabelle Szmigin, Professor of Marketing at University of Birmingham and our three excellent speakers are Professor Pat Murphy (Univeristy of Notre Dame), Professor N. Craig Smith (University of Birmingham/ INSEAD) and Dr Andrew Pressey (University of Birmingham) will reflect on the current state of marketing practice and the interplay between ethics and marketing practice Following this there will be plenty of opportunity for questions and discussions.


17.30-17.45: Registration in The Atrium, University House
17.45-19.15: Presentations and discussion
19.15-20.15: Drinks reception

Speaker biographies

Isabelle Szmigin is Professor of Marketing at the Birmingham Business School. Her research interests include consumer behaviour, social and ethical marketing and policy issues around business. She is a strong believer in the possibility for business and not just marketing to be ethical.

Patrick E. Murphy is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. He is a past chair of the Department of Marketing and was a Fulbright Scholar at University College Cork in Ireland and University of Lille 2 in France. He specializes in business and marketing ethics. His work has appeared in leading ethics and marketing journals. His articles have won awards from three academic journals. In 2011, he received the Lifetime Achievement Award from the Marketing and Society Special Interest Group of the American Marketing Association. Professor Murphy holds a BBA from Notre Dame, an MBA from Bradley, and a Ph.D from Houston.

Andrew Pressey has held posts at the University of Lancaster and University of East Anglia, prior to joining the University of Birmingham in 2012. He has also taught short courses in the People’s Republic of China and South Africa, as well as in several organizations. Andrew has published papers on a variety of areas including business-to-business marketing, the interface between marketing and competition law/antitrust, and the psychology of the individual in virtual worlds. He has published papers on these areas in the European Journal of Marketing, Journal of Public Policy and Marketing, Industrial Marketing Management and Psychology and Marketing, among many other outlets. He is currently the Head of the Marketing Department, Birmingham Business School, and has also previously acted as Deputy Chair of the Business-to-Business track and Co-Chair of the B2B Special Interest Group, both for the British Academy of Marketing.

Visiting professor to BBS (Marketing Department) – Professor N. Craig Smith is the INSEAD Chaired Professor of Ethics and Social Responsibility at INSEAD in Fontainebleau, France and a visiting professor to the BBS Marketing Department during 2014-15. Craig has considerable experience having previously been on the faculties of London Business School, Georgetown University and Harvard Business School. His research is at the intersection of business and society, encompassing business/marketing ethics, corporate social responsibility, and sustainability. Craig’s current research projects explore stakeholder judgments of value in the context of stakeholder theory, the effects of corporate social responsibility on employees, norm-making as an extension of integrative social contract theory, integrating ethics within creating shared value frameworks, and sustainable consumption. His recent work has appeared in Business Ethics Quarterly, Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.

Admission is free, but those wishing to attend should register with Eventbrite for catering purposes.

Link for free registration: