TOC: J Res Interactive Mar


Journal of Research in Interactive Marketing, 9(1)

Analyzing media types and content orientations in Facebook for global brands
Dae-Hee Kim, Lisa Spiller, Matt Hettche [Publisher] [Google Scholar]

The impact of brand communication on brand equity through Facebook
Bruno Schivinski, Dariusz Dabrowski [Publisher] [Google Scholar]

False recall of brands in advergames: a cross-country comparison
Monica D Hernandez, Michael S Minor [Publisher] [Google Scholar]

“Man, this frustrates me”: change of consumer emotions in online discussions
Piia Haavisto, Birgitta Sandberg [Publisher] [Google Scholar]

New year promises strong growth for the Journal of Research in Interactive Marketing
Debra Zahay [Publisher]