Revisit: Marketing-Finance Symposium


Maastricht University Graduate School of Business and Economics Marketing-Finance Symposium, 8 Oct 2015

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October 8, 2015

Maastricht University, the Netherlands

GSBE Marketing-Finance Symposium – 2015

„The Whole is Greater than the Sum of its Parts III“

Hosted by the Marketing-Finance Research Lab

School of Business and Economics

Mastering today’s competitive business environment requires a new level of understanding between marketing and finance. To build a unified strategy across different business functions, it is important to provide a platform for intellectual exchange on how firms balance financial accountability and customer responsibilities.

We are pleased to invite you to the third GSBE Marketing-Finance Symposium, hosted by the School of Business and Economics and the Graduate School of Business and Economics at Maastricht University. Topics discussed on the symposium include consumer financial decision making, risk management, the role of cooperatives, and financial product development. After the successful 2013 edition, the symposium brings together yet again researchers from the marketing and finance disciplines, policy makers, as well as captains of industry, to discuss recent developments and future challenges regarding the marketing-finance interface.

Speakers include, among others, academics from Goethe University Frankfurt, the University of Missouri-Columbia, and Maastricht University as well as high-level executives from NYSE-Euronext, PGGM (pensions), Fidelity (financial services), and COGECA (cooperatives).

Please visit our webpage for the program and further information or contact us at

To register, simply send an email to:, indicating your (full) name, contact email address, and affiliation (university/company/institute).

There is a participation fee of €100 for academics, and €150 for practitioners. The fee includes refreshment breaks, lunch, and a networking reception.