TOC: J Con Behaviour


Journal of Consumer Behaviour, 14(2)

Credibility in the blogosphere: A study of measurement and influence of wine blogs as an information source
Tracy Rickman Cosenza, Michael R. Solomon and Wi-suk Kwon [Publisher] [Google Scholar]

The need to have an opinion as a driver of consumer choice
Michail D. Kokkoris and Ulrich Kühnen [Publisher] [Google Scholar]

Example, please! Comparing the effects of single customer reviews and aggregate review scores on online shoppers’ product evaluations
Marc Ziegele and Mathias Weber [Publisher] [Google Scholar]

Antecedents of young adults’ materialistic values
Vassiliki Grougiou and George P. Moschis [Publisher] [Google Scholar]

Children’s consumption behavior in response to food product placements in movies
Jörg Matthes and Brigitte Naderer [Publisher] [Google Scholar]

Foreign brands in local cultures: A socio-cultural perspective of postmodern brandscapes
Fajer Saleh Al-Mutawa, Richard Elliott and Peter Nuttall [Publisher] [Google Scholar]