TOC: Mar Theory
Introduction
Marketing Theory, 15(1)
Why psychoanalysis now?
–Robert Cluley and John Desmond [Publisher] [Google Scholar] Marketing on the couch: Commentaries on psychoanalysis and marketing
Marketing on the couch: Sidney and psychoanalysis
–Sidney J. Levy [Publisher] [Google Scholar]
Some reflections on psychoanalytic approaches to marketing and consumer research
–Morris B. Holbrook [Publisher] [Google Scholar]
Note on the marginalizing of psychoanalysis in marketing
–John O’Shaughnessy [Publisher] [Google Scholar]
YouTube on the couch: Psychoanalytic challenges in a digital age
–Russell Belk [Publisher] [Google Scholar]
Identity, choice and consumer freedom ? the new opiates? A psychoanalytic interrogation
–Yiannis Gabriel [Publisher] [Google Scholar]
The other side of marketing and advertising: Psychoanalysis, art and addiction
–Rik Loose [Publisher] [Google Scholar]
Articles
Mobilizing the depths of the market: Motivation research and the making of the disembedded consumer
–Stefan Schwarzkopf [Publisher] [Google Scholar]
The unconscious processing information
–Paul J. Albanese [Publisher] [Google Scholar]
Guilt and ethical choice in consumption: A psychoanalytic perspective
–Andreas Chatzidakis [Publisher] [Google Scholar]
Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue
–Chris Miles [Publisher] [Google Scholar]
Disconnected/connected: On the ?look? and the ?gaze? of cell phones
–Ian Reyes, Nikhilesh Dholakia, and Jennifer K. Bonoff [Publisher] [Google Scholar]
Platform
–Robert Grafton Small [Publisher] [Google Scholar]