TOC: Intl J Internet Mar Adv


International Journal of Internet Marketing and Advertising, 8(4)

Understanding consumers’ creating behaviour in social media: an application of uses and gratifications and the theory of reasoned action
Chang-Dae Ham; Joonghwa Lee; Hyung-Seok Lee [Publisher] [Google Scholar]

Investigating websites’ e-CRM features in building customer relationships: evidence from Greece
Eugenia Papaioannou; Costas Assimakopoulos; Christos Sarmaniotis; Christos K. Georgiadis [Publisher] [Google Scholar]

Conceptualising and modelling virtual product experience for online retailers
Raed S. Algharabat [Publisher] [Google Scholar]

Facebook usage among teenagers – the effect of personality and peer group pressure; an exploratory study in Greece
Elli Vlachopoulou; Christina Boutsouki [Publisher] [Google Scholar]

Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Thamaraiselvan Natarajan; Janarthanan Balakrishnan; Senthil Arasu Balasubramanian; Jeevananthan Manickavasagam [Publisher] [Google Scholar]