Ogilvie Wins Bearden


Jessica Ogilvie has won the William O. Bearden Research Award with runner up honors going to Chris Berry

I am pleased to announce this year’s recipients of the William O. Bearden Research Award. The following individuals were honored at the Southeast Marketing Symposium hosted by Florida State University:

Winner – Jessica Ogilvie, University of Alabama, “Social Capital Influences on Sales Team Processes: A Generational Perspective”

Runner-Up –Chris Berry, University of Arkansas, “The Influence of E-Cigarette Addiction Warnings and Health Claims on E-Cigarette and Traditional Cigarette Use Intentions”


David M. Hardesty
Thomas C. Simons Endowed Professor of Marketing
Director of Graduate Studies and Von Allmen Behavioral Research Lab
University of Kentucky