TOC: J Strat Mar


Journal of Strategic Marketing, 23(1)

Nigel Piercy & Carolyn Strong [Publisher]

Advancing paradox resolution theory for interpreting non-profit, commercial, entrepreneurial strategies
Stephen Lloyd & Arch G. Woodside [Publisher] [Google Scholar]

Does brand personality vary across retail brands and gender? An empirical check
Gopal Das [Publisher] [Google Scholar]

Consumer social identity: cool and single or caring and attached
Nguyen (Natalie) Truong, Doan Nguyen & Nicole Hartley [Publisher] [Google Scholar]

Demand- and supply-side cross-functional relationships: an application of disconfirmation theory
Niall Piercy & Alex Ellinger [Publisher] [Google Scholar]

Managing brand portfolios: audit of leading grocery supplier brands 2004 to 2012
Sylvie Laforet [Publisher] [Google Scholar]