TOC: J Mar


Journal of Marketing, 79(2)

Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
Nancy M. Puccinelli, Keith Wilcox, and Dhruv Grewal [Publisher] [Google Scholar]

A Meta-Analysis of Electronic Word-of-Mouth Elasticity
Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi [Publisher] [Google Scholar]

Navigating the Institutional Logics of Markets: Implications for Strategic Brand Management
Burçak Ertimur and Gokcen Coskuner-Balli [Publisher] [Google Scholar]

Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
Sascha Alavi, Torsten Bornemann, and Jan Wieseke [Publisher] [Google Scholar]

Beyond Fungible: Transforming Money into Moral and Social Resources
Tonya Williams Bradford [Publisher] [Google Scholar]

The Handmade Effect: What’s Love Got to Do with It?
Christoph Fuchs, Martin Schreier, and Stijn M.J. van Osselaer [Publisher] [Google Scholar]