TOC: J Intl Mar


Journal of International Marketing, 23(1)

Drivers of Local Relative to Global Brand Purchases: A Contingency Approach
Yuliya Strizhakova and Robin A. Coulter [Publisher] [Google Scholar]

Interpersonal Factors as Drivers of Quality and Performance in Western–Hong Kong Interorganizational Business Relationships
Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, and Constantinos N. Leonidou [Publisher] [Google Scholar]

An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
Yi Xie, Rajeev Batra, and Siqing Peng [Publisher] [Google Scholar]

The Growth of Private Label Brands: A Worldwide Phenomenon?
Andres Cuneo, Sandra J. Milberg, Jose Miguel Benavente, and Javier Palacios-Fenech [Publisher] [Google Scholar]

Spillover of Distrust from Domestic to Imported Brands in a Crisis-Sensitized Market
Hongzhi Gao, Hongxia Zhang, Xuan Zhang, and John G. Knight [Publisher] [Google Scholar]