Teaching Innovation


Special issue of Marketing Education Review; Deadline 1 Jun 2015

Call for Papers
Special Issue for Spring 2016: Teaching Innovations

Guest Editors:

Sara Liao-Troth, Georgia College & State University

Stephanie Thomas, Texas Tech University

Submission Deadline: June 1, 2015

This special issue is dedicated to innovations in marketing pedagogy. Innovations may focus on instruction related to any aspect of marketing, from any marketing-related course, at either the graduate or undergraduate level. Ideal papers will document innovations that have been used and refined, allowing for ready adoption by readers.

Electronic submission to the guest editor is required. Each electronic submission should contain two Microsoft WORD files (no pdf files accepted). The cover page document should include the title of the paper (upper/lower case), name, position and complete contact information for each author. The other document should contain just the manuscript without any author-identifying information.

Please consult the Marketing Education Review website at www.marketingeducationreview.com for details on the formatting style of the abstract, references, tables or figures. Multiple submissions are permitted, however the 10-page double-spaced maximum, including references, tables and figures (not including the cover page) should be respected. Use 12-point font and APA style. Feel free to contact the guest editors with any questions.

The following outline will assist authors in preparing a manuscript:

  1. Clearly state the problem the innovation is intended to address.
  2. Explain how the problem relates to marketing course or curriculum objectives.
  3. Outline the innovation
    1. What information do the students have about or related to the problem?
    2. What information did the instructor want the students to know after this innovation?
    3. What is the basic process used to deliver the information including time and resources?
    4. What materials did the instructor provide to the students? Provide sample, if possible.
  4. Explain how the innovation solves the problem.
  5. Report assessment results of the innovation’s effectiveness in addressing the problem.
  6. Summarize challenges or concerns encountered when using the innovation and how an instructor might deal with them.
  7. Comment on the adaptability of the innovation for other marketing courses or levels.