JBBM Article of the Year
The Journal of Business-to-Business Marketing Article of the Year is "Customer Involvement in Product Development: An Industrial Network Perspective"
JOURNAL OF BUSINESS TO BUSINESS MARKETING OUTSTANDING ARTICLE OF THE YEAR 2014
The main criteria used by our Board members in their selection process is the: (1) overall contribution of the research to the field of business marketing, and (2) the likelihood of greatest impact to our field in the future.
"Customer Involvement in Product Development: An Industrial Network Perspective"
Jens Laage-Hellman, Frida Lind & Andrea Perna
Vol. 21 No. 4 , pages 257-276
"The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models"
Armando Luis Vieira, Heidi Winklhofer & Christine Ennew
Vol. 21 No. 2, pages 85-110
J. David Lichtenthal
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