JBBM Article of the Year

Introduction

The Journal of Business-to-Business Marketing Article of the Year is "Customer Involvement in Product Development: An Industrial Network Perspective"

JOURNAL OF BUSINESS TO BUSINESS MARKETING OUTSTANDING ARTICLE OF THE YEAR 2014

The main criteria used by our Board members in their selection process is the: (1) overall contribution of the research to the field of business marketing, and (2) the likelihood of greatest impact to our field in the future.

WINNER

"Customer Involvement in Product Development: An Industrial Network Perspective"

Jens Laage-Hellman, Frida Lind & Andrea Perna

Vol. 21 No. 4 , pages 257-276

RUNNER UP

"The Effects of Relationship Marketing on Share of Business: A Synthesis and Comparison of Models"

Armando Luis Vieira, Heidi Winklhofer & Christine Ennew

Vol. 21 No. 2, pages 85-110

J. David Lichtenthal
Editor-in-Chief

Board Members

http://zicklin.baruch.cuny.edu/zk/jbbm/editorial-board-members

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