TOC: J Mar Res
Introduction
Journal of Marketing Research, 52(1)
Risk, Information, and Incentives in Online Affiliate Marketing
–Benjamin Edelman and Wesley Brandi [Publisher] [Google Scholar]
Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class
–Meng Zhu and Rebecca K. Ratner [Publisher] [Google Scholar]
Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate
–Jennifer Savary, Kelly Goldsmith, and Ravi Dhar [Publisher] [Google Scholar]
What’s in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits
–Keith A. Botner, Arul Mishra, and Himanshu Mishra [Publisher] [Google Scholar]
Selective Reporting of Factual Content by Commercial Media
–Yi Zhu and Anthony Dukes [Publisher] [Google Scholar]
Inequity Aversion and Fair Selling
–Liang Guo [Publisher] [Google Scholar]
The Braggart’s Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
–Jonathan Z. Berman, Emma E. Levine, Alixandra Barasch, and Deborah A. Small [Publisher] [Google Scholar]
Emotional Ability Training and Mindful Eating
–Blair Kidwell, Jonathan Hasford, and David M. Hardesty [Publisher] [Google Scholar]
Seeing the Big Picture: The Effect of Height on the Level of Construal
–Pankaj Aggarwal and Min Zhao [Publisher] [Google Scholar]
Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions
–Christopher K. Hsee, Yang Yang, Xingshan Zheng, and Hanwei Wang [Publisher] [Google Scholar]