TOC: J Mar Res


Journal of Marketing Research, 52(1)

Risk, Information, and Incentives in Online Affiliate Marketing
Benjamin Edelman and Wesley Brandi [Publisher] [Google Scholar]

Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class
Meng Zhu and Rebecca K. Ratner [Publisher] [Google Scholar]

Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate
Jennifer Savary, Kelly Goldsmith, and Ravi Dhar [Publisher] [Google Scholar]

What’s in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits
Keith A. Botner, Arul Mishra, and Himanshu Mishra [Publisher] [Google Scholar]

Selective Reporting of Factual Content by Commercial Media
Yi Zhu and Anthony Dukes [Publisher] [Google Scholar]

Inequity Aversion and Fair Selling
Liang Guo [Publisher] [Google Scholar]

The Braggart’s Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior
Jonathan Z. Berman, Emma E. Levine, Alixandra Barasch, and Deborah A. Small [Publisher] [Google Scholar]

Emotional Ability Training and Mindful Eating
Blair Kidwell, Jonathan Hasford, and David M. Hardesty [Publisher] [Google Scholar]

Seeing the Big Picture: The Effect of Height on the Level of Construal
Pankaj Aggarwal and Min Zhao [Publisher] [Google Scholar]

Lay Rationalism: Individual Differences in Using Reason Versus Feelings to Guide Decisions
Christopher K. Hsee, Yang Yang, Xingshan Zheng, and Hanwei Wang [Publisher] [Google Scholar]