TOC: J Con Mar


Journal of Consumer Marketing, 32(1)

An investigation of the effects of product recalls on brand commitment and purchase intention
Kyung-Ah Byun, Mayukh Dass [Publisher] [Google Scholar]

The impact of choice on co-produced customer value creation and satisfaction
Jason Flores, Arturo Z. Vasquez-Parraga [Publisher] [Google Scholar]

Felt discrimination increases offensiveness of stereotyped out-group depictions
Roland L Leak, Omar P Woodham, George W Stone [Publisher] [Google Scholar]

The impact of consumer resistance to brand substitution on brand relationship
Raluca Mogos Descotes, Véronique Pauwels-Delassus [Publisher] [Google Scholar]

The effects of adjacent competitors and promotion on brand sales
Astrid Lei Keel, Daniel Padgett [Publisher] [Google Scholar]