Revisit: ACME 2015


PLS-SEM Path Modeling Workshop at the Association of Collegiate Marketing Educators, Houston, 11-14 Mar 2015

PLS-SEM Path Modeling Workshop
2015 ACME Conference
Houston, Texas
March 12th, 2015

An innovative new opportunity for ACME members will be available at the annual conference in 2015. Joe Hair will present a workshop on the emerging method of Partial Least Squares Structural Equations Modeling (PLS-SEM) – using the new version of SmartPLS 3.0.

Workshop details are the following:

  • SmartPLS Version 3.0, with many new features, will be explained.
  • Time: Thursday – 1:30 pm to 5:00 pm
  • Approach: Powerpoint slides with instructions on how to use SmartPLS Version 3 will be provided, along with major concepts about PLS-SEM.
  • Most of the workshop will involve “hands-on” analysis of dataset using the SmartPLS Version 3 software. SmartPLS Version 3 software output diagnostics and proper interpretation of the results will be covered. Potential obstacles and “rules-of-thumb” to ensure appropriate application of the technique will be covered.
  • Who should attend: Individuals wishing to learn the fundamentals of PLS-SEM and the SmartPLS Version 3 software.
  • Cost: Free for ACME members. $50.00 fee for Non ACME members.
  • Requirement: Participants must bring a laptop with the SmartPLS 3.0 software loaded. The software is available free from When you download the software choose the Professional version. It says there is a charge but it is free while in the beta version.