Direct/Interactive Research Summit


Marketing EDGE Direct/Interactive Research Summit, Boston, 3-4 Oct 2015; Deadline 15 May

Deadline: May 15, 2015;
Notifications: July 20, 2015.  
Early Bird Discount (20%) through Feb 28, 2015:
PhD Students receive 50% off the academic rate.  The Early Bird rate reduces this fee even further.


"Share Your Passion!" is the theme of this year’s Research Summit.  The Research Summit co-chairs invite faculty and Ph.D. students to submit conceptual and empirical papers, abstracts, and EDGE Talks – a new presentation format being tested this year. Ph.D. students are invited to submit work as well.  This conference is highly supportive of Ph.D. students and new professors.  Submissions should focus on business concerns or current marketing education issues.  


The following list is not meant to be exhaustive; topics could include:

  • Behavioral Advertising
  • Consumer Behavior (online, offline, or both)
  • Cross-channel/Multi-channel Marketing
  • Cross-selling and Recommendation Engines
  • Customer Acquisition and Retention
  • Customer Relationship Management (CRM)
  • Database Marketing
  • Data Mining
  • Digital Marketing / Advertising
  • Developing Digital / Interactive Institutes and Centers
  • Electronic Channels of Online Complaints or Compliments
  • Electronic Word-of-Mouth (eWOM)
  • Integrated Marketing Communications (IMC)
  • Integrating Digital Media Marketing Topics into Existing Marketing Curricula
  • Impact of New Media on B2C and B2B Marketing
  • Interactive Marketing
  • Lifetime Value and Customer Equity
  • Marketing Analytics
  • Marketing Pedagogy
  • Mobile Marketing
  • Online Customer Complaints/Compliments
  • Online Pricing and Auctions
  • Pedagogical Issues in Social and Digital Marketing
  • Predictive Modeling
  • Privacy, Public Policy and Legal Issues
  • Search Engine Marketing
  • Social Media Listening and Intelligence
  • Social Media Marketing Strategy and Analytics
  • Social Media Engagement
  • Social Media Channels (e.g. networking, blogging, micro-blogging, video)
  • Social Media Marketing Metrics
  • Use of Current/Emerging Technology in the Classroom

The Best Pedagogical Paper will receive a $1,000 award.  



Submission Deadline: May 15, 2015
Notification of acceptance: July 20, 2015.


Abstracts and competitive papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of digital, interactive, social media, data-driven, or direct marketing. 


Ereni Markos

Ereni Markos
Suffolk University

Ofer Mintz

Ofer Mintz
Louisiana State

Carol Scovotti

Carol Scovotti
University of

Questions? Contact Jeff Nesler at