TOC: J Con Behaviour
Introduction
Journal of Consumer Behaviour, 14(1)
Exploring the role of discourse in marketing and consumer research
–James Fitchett and Robert Caruana [Publisher] [Google Scholar]
The stability and sales contribution of heavy-buying households
–Jenni Romaniuk and Samuel Wight [Publisher] [Google Scholar]
The persuasive effectiveness of mini-films: Narrative transportation and fantasy proneness
–Tsai Chen [Publisher] [Google Scholar]
Effects of consumer embarrassment on shopping basket size and value: A study of the millennial consumer
–Bridget Satinover Nichols, David Raska and Daniel J. Flint [Publisher] [Google Scholar]
Green consumerism: The influence of product attributes and values on purchasing intentions
–Geertje Schuitema and Judith I. M. de Groot [Publisher] [Google Scholar]