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FAST FASHION QUADRANGLE: AN ANALYSIS
Michael Angelo Cortez, Ritsumeikan Asia Pacific University
Nguyen Thanh Tu, Ritsumeikan Asia Pacific University Doan Van Anh, Ritsumeikan Asia Pacific University
Belinda ZagitaNg, Ritsumeikan Asia Pacific University
Elaine Vegafria, Ritsumeikan Asia Pacific University

EXPLORING THE ROLE OF EXTERNAL ENVIRONMENT ON DETERMINING STRATEGIC FOCUS, MARKET ORIENTATION, AND FIRM PERFORMANCE OF SERVICE FIRMS Ayse N. Balas, Longwood University Omer Gokus, Norfolk State University
Sidika N. Colakoglu, Norfolk State University

FACTORS INFLUENCING ONLINE TRUST
Han Suk Lee, Sang Myung University
Hee Jung Lee, Seoul National University

"SAVE MONEY LIVE BETTER’: AN ANALYSIS OF WAL-MART’S STORY
Martin Meyers, University of Wisconsin – Stevens Point

MILLENNIALS’ INTERPRETATIONS OF GREEN TERMINOLOGY Katherine Taken Smith, Murray State University

THE IMPACT OF VARYING SIZE OF ASSORTMENT ON CONSUMER BEHAVIOR:
A META-ANALYSIS
Antonia Estrella-Ram6n, University of Almeria (Spain)

TO COMMIT OR NOT TO COMMIT? THE INFLUENCE OF RELATIONSHIP GOVERNANCE ON BUYER-SELLER COMMITMENT Edward O’Donnell, Columbus State University Steven C. Brown, Columbus State University Laurence Marsh, Columbus State University

SALESPERSON PERFORMANCE: EXPLORING THE ROLES OF ROLE
AMBIGUITY, AUTONOMY AND SELF-EFFICACY
Charles E. Pettijohn, Emeritus, Louisiana Tech University Allen D. Schaefer, Oklahoma State University
Melissa S. Burnett, Oklahoma State University

SERVICE QUALITY DIMENSIONS AND SATISFACTION DETERMINANTS
WITH THE ALASKA OMBUDSMAN’S OFFICE
Wayne A. Roberts, Jr., Southern Utah University Terry M. Chambers, Lander University

RELATIONSHIP MARKETING IN BANK MUTUAL FUND RETAILING:
RE-ENGINEERING FROM A SALES TO AN ADVISORY PLATFORM
Peggy Choong, Niagara University Paul Richardson, Niagara University

MEASURING CUSTOMER BEHAVIOR AND PROFITABILITY: USING MARKETING ANALYTICS TO EXAMINE CUSTOMER AND
MARKETING BEHAVIORAL PATTERNS IN BUSINESS VENTURES
D. Anthony Miles, Texas A&M University-San Antonio

WHEN GENERATION Y BUYS EUROPEAN WINE:
A CONSUMER DECISION-MAKING MODEL
Susan D. Geringer, California State University, Fresno Denise M. Patterson, California State University, Fresno Lynn M. Forsythe, California State University, Fresno

A COMPARISON OF PERCEPTUAL DIFFERENCES BETWEEN FIRST-TIME
AND REPEAT VISITORS TRAVELING IN CHINA
Jerome C. Kuperman, Minnesota State University Moorhead Ruth Lumb, Minnesota State University Moorhead

MANIFESTATIONS OF A STRATEGIC BRAND ORIENTATION
L. Jean Harrison-Walker, University of Houston-Clear Lake

TRUTH AND CONSEQUENCES IN THE GLOBAL VILLAGE
Val Larsen, University of Virginia and Virginia Tech
Sweta Chaturvedi Thota, University of San Francisco

A SOCIAL MEDIA ADVERTISING ADOPTION MODEL
FOR REALLOCATION OF TRADITIONAL ADVERTISING BUDGETS
Charles G. Jobs, DeSales University David M. Gilfoil, DeSales University

PUTTING A FACE ON SMALL BUSINESSES: VISIBILITY, VIABILITY, AND SUSTAINABILITY THE IMPACT OF SOCIAL MEDIA ON SMALL BUSINESS MARKETING. Sonia Taneja, Texas A&M University – Commerce Leslie Toombs, Texas A&M University- Commerce

INDEPENDENT VERSUS INCENTIVIZED WORD-OF-MOUTH:
EFFECTS ON LISTENERS
William C. Martin, Eastern Washington University

Academy of Marketing Studies Journal, Volume 18, Number 2, 2014

THE IMPACT OF EXPERIENTIAL LEARNING ON STUDENT PERCEPTIONS OF
A CAREER IN SALES
Claudia C. Mich, Purdue University Calumet Susan E. Conners, Purdue University Calumet Lori Feldman, Purdue University Calumet

MANAGERIAL PERCEPTUAL TRAITS AND COMPETITIVE ADVANTAGE REPRESENTATION: ANTECEDENTS AND CONSEQUENCES
Mazen Jaber, Saginaw Valley State University

VALUES AND LIFESTYLES IN THE ADOPTION OF NEW TECHNOLOGIES
APPLYING VALS SCALE
Angel Herrero, University of Cantabria, Spain Andrea Perez, University of Cantabria, Spain
Ignacio Rodriguez del Bosque, University of Cantabria, Spain

STRATEGIC BRAND ORIENTATION AND ITS ANTECEDENTS
L. Jean Harrison-Walker, University of Houston – Clear Lake

DEVELOPING A MULTI-ITEM MEASUREMENT SCALE FOR DEVELOPING COUNTRY TEENAGERS’ CONSUMTION RELATED VALUES THROUGH
INVOLVEMENT IN REALITY TELEVISION
Mohammad R Haq, Dhaka University
Syed H Rahman, University of Western Sydney

AN EXPLORATORY STUDY:
GEN Y MALES AND THEIR ATTITUDES TOWARD FASHION
R. Stephen Parker, Missouri State University Christina S. Simmers, Missouri State University Allen D. Schaefer, Missouri State University

THE ROLE OF INTEGRATED WEB-BASED BUSINESS CHARACTERISTICS IN CONSUMERS SELECTIONS Ghasem S. Alijani, Southern University at New Orleans Louis C. Mancuso, Southern University at New Orleans Obyung Kwun, Southern University at New Orleans Gulsah Topcuoglu, Southern University at New Orleans

BRANDING IMPLICATIONS OF THE RELATIONSHIP BETWEEN HISPANIC FAMILISM AND BRAND RELATED BEHAVIORS: A LATENT VARIABLE MODEL APPROACH
Ricardo Villarreal, University of San Francisco

CONSUMER MARKETING ORIENTATIONS: DOES YOUR CUSTOMER WANT A RELATIONSHIP?
Cheryl Luczak, Saint Xavier University

SITUATIONAL EFFECTS OF ETHNIC PHENOTYPE IN MARKETING: INVESTIGATING INTER- AND INTRA-ETHNIC PREFERENCES FOR MINORITIES IN ADVERTISEMENTS
Roland L. Leak, North Carolina Agricultural and Technical State University

QUALITY OF BUSINESS-TO-BUSINESS RELATIONSHIPS: IMPACT OF CUSTOMER-SUPPLIER DIFFERENCES
Ramana Madupalli, Southern Illinois University Edwardsville
Gertrude Pannirselvam, Southern Illinois University Edwardsville Clay Williams, Southern Illinois University Edwardsville

SELF CONFIDENCE AND THE ABILITY TO INFLUENCE
Luke Greenacre, University of Southampton
Ngo Manh Tung University of Southampton Tom Chapman, University of Southampton

USING CONTENT ANALYSIS TO PROFILE THE BLOGOSPHERE
Charlotte A. Allen, Stephen F. Austin State University

THE USE OF ADVERTORIALS IN WOMEN’S AND TEENS’ FASHION MAGAZINES, PRE- AND POST-RECESSION
Cynthia B. Hanson, High Point University

THE IMPACT OF SMALL SERVICE PROVIDERS’ CHRISTIAN IDENTITY ON CONSUMER PERCEPTIONS
Valerie A. Taylor, University of Tennessee at Chattanooga
Diane Halstead, University of Tennessee at Chattanooga

RESEARCHER COGNITION AND THE EFFECT OF THE EXTERNAL ENVIRONMENT ON BUSINESS SCHOLARS
Richard S. Brown, Pennsylvania State University Harrisburg

INFORMATION SOURCES AND PLANNING HORIZONS FOR SOUTHERN UTAH VISITORS
Wayne A. Roberts, Jr., Southern Utah University
Emmett Steed, Southern Utah University
Briget Eastep, Southern Utah University

THE EFFECT OF A WAL-MART SUPERCENTER ON SUPERMARKET FOOD PRICES: THE CASE OF THE CITY OF PLATTSBURGH IN UPSTATE NEW YORK
James J. Csipak, SUNY College at Plattsburgh
Rohit Rampal, SUNY College at Plattsburgh Laurent Josien, SUNY College at Plattsburgh

MORE THAN JUST "LIKE": AN ENTREPRENEURIAL APPROACH TO CREATING
A SOCIAL MEDIA ETHOS IN SMALL FIRMS
Leslie A. Toombs, Texas A&M University – Commerce
Rachel Martin Harlow, University of Texas of the Permian Basin

 

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