Leveraging external people and groups in [marketing, for example] courses

Charles Wankel, St John’s University, New York, and Laura A. Wankel, Northeastern University, Boston

Call for Chapter proposals

In too many ways higher education is still a series of silo-like endeavors rather than collaborative integrated fabrics. Integrating classroom learning with out of class experience designed to produce significant outcomes remains elusive and haphazard. Evidence that significant student learning and development takes place in multiple venues such as internships (in advertising, media, retail stores), service learning (working with farmers and developing nations on pricing and distributing their produce in different markets), clubs and organizations, student employment (business plan competitions, advertising competitions)  etc. invites thoughtful integration of intellectual, personal, and behavioral linkages between curricular and co-curricular offerings. A more seamless intentional approach to such integration can overcome some of the sub-optimal structures of the past. This volume will be a forum to share theory, research, and practice of the integration of academic programs with co-curricular, community, international, study abroad, NGOs, service learning, internships, alumni networks (including executives and marketing functions at top firms regionally, nationally, and globally), secondary school programs, clubs and organizations etc. For example, medical education in the United States traditionally had a two plus two year structure where two years of science study was followed by two years of clinical training at hospitals, often without adequate facilitation of the transfer of learning from classroom to practice. We are interested in reports on change to more integrated curricula that overcome inherent problems of the separation of academic learning from that related to other spheres. 

SCHEDULE:

Book chapter proposals submission deadline: February 9, 2015
Notification of peer-review decisions: ongoing with a rolling review process
Receipt of full book chapters: April 23, 2015
Chapter authors receive peer reviews with editorial feedback: May 7, 2015
Final revisions due: June 7, 2015
Anticipated book publication date: January 2016

Charles currently holds series editor positions with Palgrave Macmillan, Emerald and IAP and we have also published volumes with Springer, Sage, IGI Global, and Pearson Prentice Hall 

Submit a one-page or so chapter proposal.  Also, include for each of the coauthors a brief biography including terminal degree, current institutional affiliation and position, and a listing of any related publications. For each coauthor include contact information, so we can readily contact you ideally including: email address, mobile phone, work phone, home phone, and Skype (if you do not mind us contacting you through these). We realize that this is a very aggressive schedule.  However, we believe that moving agilely to a first draft during the spring term will work best for getting our book done in a timely and robust way. 

Send proposals and inquiries to both editors:

Charles Wankel wankelc@stjohns.edu and Laura Wankel wankella@gmail.com 

Collegially,

Charles Wankel

http://facpub.stjohns.edu/~wankelc