TOC: Services Mar Quart


Services Marketing Quarterly, 36(1)

Sweden: Bank of the Year Recognition and Performance
Gert-Olof Boström, Lars Lindbergh & Timothy L. Wilson [Publisher] [Google Scholar]

Consumer Misbehavior: Aggressive Behavior by Sports Fans
Aviv Shoham, Vassilis Dalakas & Lia Lahav [Publisher] [Google Scholar]

An Analysis of the Syntactic Complexity in Service Corporation Brand Slogans
Darryl W. Miller & Marshall Toman [Publisher] [Google Scholar]

A Longitudinal Examination of Print Advertising by Professional Accounting Firms
Katherine T. Smith, L. Murphy Smith & Topaz Prawito [Publisher] [Google Scholar]

Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality
Ji Wan Kim, Freddy Lee & Yong Gu Suh [Publisher] [Google Scholar]

Antecedents of Patient Trust in Health-Care Insurers
Gillie Gabay & Dahlia Moore [Publisher] [Google Scholar]