TOC: Psych Mar


Psychology & Marketing, 32(2)

Do-It-Yourself Projects as Path toward Female Empowerment in a Gendered Market Place
Marco Wolf, Pia A. Albinsson and Cherylynn Becker [Publisher] [Google Scholar]

The Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products
Jun San Kim, Minhi Hahn and Yeosun Yoon [Publisher] [Google Scholar]

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation
Andrew Kuo and Dan Hamilton Rice [Publisher] [Google Scholar]

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity
Julie Guidry Moulard, Carolyn Popp Garrity and Dan Hamilton Rice [Publisher] [Google Scholar]

Consumer–Brand Relationships: A Contrast of Nostalgic and Non-Nostalgic Brands
Aurélie Kessous, Elyette Roux and Jean-Louis Chandon [Publisher] [Google Scholar]

An Examination of Emotional Information Management in Gift Giving and Receipt
Harry A. Taute and Jeremy J. Sierra [Publisher] [Google Scholar]

Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires
Lilia Boujbel and Alain d’Astous [Publisher] [Google Scholar] Book Review

Contagious: Why Things Catch On, by Jonah Berger. New York, NY: Simon & Schuster, 2013. ISBN: 978-1-4516-8657-9.
Theresa R. Billiot [Publisher]