TOC: J Soc Mar
Introduction
Journal of Social Marketing, 5(1)>
Bundling of STDs and HIV in Prevention Messages
–Jon Poehlman, Jennifer D Uhrig, Allison Friedman, Monica Scales, Ann Forsythe, Susan J Robinson [Publisher] [Google Scholar]
How do young adult female smokers interpret dissuasive cigarette sticks?: A qualitative analysis
–Janet Hoek, Cherie Robertson [Publisher] [Google Scholar]
Social marketing communication messages: How congruence between source and content influences physical activity attitudes
–Jane McKay-Nesbitt, Sukki Yoon [Publisher] [Google Scholar]
A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication
–George Anghelcev, Mun-Young Chung, Sela Sar, Brittany R.L. Duff [Publisher] [Google Scholar]
The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness
–Bo Pang, Krzysztof Kubacki [Publisher] [Google Scholar]