TOC: J Soc Mar


Journal of Social Marketing, 5(1)>

Bundling of STDs and HIV in Prevention Messages
Jon Poehlman, Jennifer D Uhrig, Allison Friedman, Monica Scales, Ann Forsythe, Susan J Robinson [Publisher] [Google Scholar]

How do young adult female smokers interpret dissuasive cigarette sticks?: A qualitative analysis
Janet Hoek, Cherie Robertson [Publisher] [Google Scholar]

Social marketing communication messages: How congruence between source and content influences physical activity attitudes
Jane McKay-Nesbitt, Sukki Yoon [Publisher] [Google Scholar]

A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication
George Anghelcev, Mun-Young Chung, Sela Sar, Brittany R.L. Duff [Publisher] [Google Scholar]

The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness
Bo Pang, Krzysztof Kubacki [Publisher] [Google Scholar]