In This Issue
–Gloria Barczak [Publisher]

From the Special Issue Editor

Introduction to the Special Issue on Product Development and Performance in the Global Environment
–Eunju Ko [Publisher] [Google Scholar]

Customer and Competitor Insights, New Product Development Competence, and New Product Creativity: Differential, Integrative, and Substitution Effects
–Fu-Mei Chuang, Robert E. Morgan and Matthew J. Robson [Publisher] [Google Scholar]

How Do Interaction Activities among Customers and between Customers and Firms Influence Market Performance and Continuous Product Innovation? An Empirical Investigation of the Mobile Application Market
–Seongsoo Jang and Jaihak Chung [Publisher] [Google Scholar]

Virtual Word of Mouth and Willingness to Pay for Consumer Electronic Innovations
–Mark E. Parry and Tomoko Kawakami [Publisher] [Google Scholar]

The Contributions of Firm Innovativeness to Customer Value in Purchasing Behavior
–Jaesu Kim, Kyung Hoon Kim, Tony C. Garrett and Heonsoo Jung [Publisher] [Google Scholar]

The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions
–Guoxin Li, Ruijin Zhang and Chao Wang [Publisher] [Google Scholar]

The Importance of an Innovative Product Design on Customer Behavior: Development and Validation of a Scale
–Hakil Moon, Jeongdoo Park and Sangkyun Kim [Publisher] [Google Scholar]

The Role of Fashion Brand Authenticity in Product Management: A Holistic Marketing Approach
–Hyeonyoung Choi, Eunju Ko, Eun Young Kim and Pekka Mattila [Publisher] [Google Scholar]

Building a Measurement Model for Market Visioning Competence and Its Proposed Antecedents: Organizational Encouragement of Divergent Thinking, Divergent Thinking Attitudes, and Ideational Behavior
–Susan E. Reid and Ulrike de Brentani [Publisher] [Google Scholar]

Why Do Firms Enter a New Product Market? A Two-Dimensional Framework for Market Entry Motivation and Behavior
–Namwoon Kim, Sungwook Min and Seoil Chaiy [Publisher] [Google Scholar]

Exploring the Nonlinear Impact of Organizational Integration on New Product Market Success
–Murray R. Millson [Publisher] [Google Scholar]

Firm Patenting, Innovations, and Government Institutional Support as a Double-Edged Sword
–Chengli Shu, Qin Wang, Shanxing Gao and Cuijuan Liu [Publisher] [Google Scholar]

---