Sales Educators’ Academy


Orlando, FL, 24-26 Jun 2015; Early bird registration deadline 31 Mar

The 4th Annual Sales Educators’ Academy

June 24-26, 2015 – Orlando, FL

Sales education is becoming increasingly important for today’s college of business graduates.  According to a recent study by the H.R. Chally Group, 82% of all marketing majors and 66% of ALL college of business students are headed for a sales related job.  Yet, most universities do not invest in educating their faculty on how to most effectively educate business students to sell.

The 4th Annual Sales Educators’ Academy (SEA) hosted by Florida State University in partnership with Rollins College and The Sales Education Foundation seeks to address this challenge.  The goal of the SEA is to help sales educators of ALL experience levels improve their ability to teach sales students.  These skills can make the difference between success and failure for the 66% of students graduating from business school that will work in sales related jobs. 

From doctoral students to veteran educators, past attendees agree that SEA exceeds its goal:


The SEA provided me with valuable teaching skills that bring life to the classroom to keep students engaged and learning.”

Bryan W. Hochstein, FSU Doctoral Candidate (16) & 3rd Annual SEA graduate


“The best part … was the discussion following the presentations (“How would you teach that subject”) with its rich exchange of best classroom ideas for the topic.”

Professor & 3rd Annual SEA graduate

Past workshop topics have included…

The Basics of Effective Teaching – What Should We Be Teaching Sales Students?

Sales and Sales Management Frameworks – Resources Available for Teaching Sales

Case Studies in Sales and Sales Management Classes – Using Role Plays

Sales Competitions – Study Abroad Opportunities in Sales Education


Don’t Delay: Registration is limited.

Complete information and registration details at:

The cost of the Sales Educators’ Program is $1000/participant.  However, register before March 31st 2015 and receive a 25% discount ($750 before 3/31/2015). 

Doctoral Students: A scholarship has been established for the first five registered doctoral students.  The scholarship covers all registration and lodging expenses.  Contact Dr. Leff Bonney at Florida State University ( to apply for your scholarship.

Thanks and see you in Orlando!!!

For specific questions (not covered on the website) concerning the Sales Educators’ Academy, please contact Dr. Leff Bonney at Florida State University (