GRSME 2015


Global Research Symposium on Marketing and Entrepreneurship, Chicago, 12-14 Aug 2015; Deadline 1 Mar

Announcing the 2015 Global Research Symposium on Marketing and Entrepreneurship, Chicago (IL), August 12-14

Themed "Live from Chicago, It’s Saturday Night Live!: Improvisation, Effectuation and Creation Theory”

Location: DePaul University, Chicago (IL)

Sponsored by the Entrepreneurial Marketing SIG of the American Marketing Association and Kauffman Foundation

Two page abstract submissions are due on March 1. Authors will be notified around April 1st.

Please send to

All the usual topics are welcomed, but here are a few more we would like you to consider:

  • Improvisation, effectuation and creation theory
  • New product introductions by entrepreneurial start-ups
  • Business Models and Customer Development
  • Social entrepreneurship
  • Innovative teaching approaches for entrepreneurial marketing
  • Construct and instrument validation for entrepreneurial marketing research
  • Meta-analysis and comprehensive literature reviews on topics related to entrepreneurial marketing
  • Evaluative comparisons of alternative methodologies used in researching entrepreneurial marketing
  • Case and small sample studies in entrepreneurial marketing research
  • Grounded theory-based entrepreneurial marketing research
  • Competitive responses to entrepreneurial efforts
  • Entrepreneurial marketing activities in turbulent environments
  • Individual decision making in entrepreneurial marketing

Papers on emerging topics that relate to marketing and entrepreneurship are very much encouraged.

Please also consider a new track that we recently added to the symposium: "Next Level Incubator for Entrepreneurial Marketing".

This Call for Papers and additional info can be found on our symposium website:


The symposium co-chairs,

Fabian Eggers, Menlo College
Peter Whalen, University of Denver
Javier Monllor, DePaul University