Editorial

Reshaping the boundaries of marketing communication to bond with consumers
–Rossella C. Gambetti & Don E. Schultz [Publisher]

An ecological definition of ambient communication: A discursive conceptualization
–Silvia Biraghi, Rossella C. Gambetti & Guendalina Graffigna [Publisher] [Google Scholar]

The value of ambient communication from a consumer perspective
–Sara Rosengren, Erik Modig & Micael Dahlén [Publisher] [Google Scholar]

Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements
–Katharina Hutter [Publisher] [Google Scholar]

Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
–Maria Alina Jurca & Maria Madlberger [Publisher] [Google Scholar]

The secret lives of unconventional campaigns: Street marketing on the fringe
–Marcel Saucet & Bernard Cova [Publisher] [Google Scholar]

Space design as an expressive device in ambient marketing: Case studies of Deutsche Bank and Banca Monte dei Paschi di Siena
–Angela Bargenda [Publisher] [Google Scholar]

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