TOC: J Mar Comm


Journal of Marketing Communications, 21(1)


Reshaping the boundaries of marketing communication to bond with consumers
Rossella C. Gambetti & Don E. Schultz [Publisher]

An ecological definition of ambient communication: A discursive conceptualization
Silvia Biraghi, Rossella C. Gambetti & Guendalina Graffigna [Publisher] [Google Scholar]

The value of ambient communication from a consumer perspective
Sara Rosengren, Erik Modig & Micael Dahlén [Publisher] [Google Scholar]

Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements
Katharina Hutter [Publisher] [Google Scholar]

Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness
Maria Alina Jurca & Maria Madlberger [Publisher] [Google Scholar]

The secret lives of unconventional campaigns: Street marketing on the fringe
Marcel Saucet & Bernard Cova [Publisher] [Google Scholar]

Space design as an expressive device in ambient marketing: Case studies of Deutsche Bank and Banca Monte dei Paschi di Siena
Angela Bargenda [Publisher] [Google Scholar]