TOC: J Mar
Introduction
Journal of Marketing, 79(1)
Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
–V. Kumar [Publisher] [Google Scholar]
Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
–Sourindra Banerjee, Jaideep C. Prabhu, and Rajesh K. Chandy [Publisher] [Google Scholar]
Leveraging Trends in Online Searches for Product Features in Market Response Modeling
–Rex Yuxing Du, Ye Hu, and Sina Damangir [Publisher] [Google Scholar]
Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
–J. Andrew Petersen, Tarun Kushwaha, and V. Kumar [Publisher] [Google Scholar]
The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
–Eric (Er) Fang, Jongkuk Lee, and Zhi Yang [Publisher] [Google Scholar]
The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
–Adriana V. Madzharov, Lauren G. Block, and Maureen Morrin [Publisher] [Google Scholar]
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
–Andrew D. Gershoff and Judy K. Frels [Publisher] [Google Scholar]