TOC: J Mar


Journal of Marketing, 79(1)

Evolution of Marketing as a Discipline: What Has Happened and What to Look Out For
V. Kumar [Publisher] [Google Scholar]

Indirect Learning: How Emerging-Market Firms Grow in Developed Markets
Sourindra Banerjee, Jaideep C. Prabhu, and Rajesh K. Chandy [Publisher] [Google Scholar]

Leveraging Trends in Online Searches for Product Features in Market Response Modeling
Rex Yuxing Du, Ye Hu, and Sina Damangir [Publisher] [Google Scholar]

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture
J. Andrew Petersen, Tarun Kushwaha, and V. Kumar [Publisher] [Google Scholar]

The Timing of Codevelopment Alliances in New Product Development Processes: Returns for Upstream and Downstream Partners
Eric (Er) Fang, Jongkuk Lee, and Zhi Yang [Publisher] [Google Scholar]

The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
Adriana V. Madzharov, Lauren G. Block, and Maureen Morrin [Publisher] [Google Scholar]

What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
Andrew D. Gershoff and Judy K. Frels [Publisher] [Google Scholar]