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“I can almost taste it:” Why people with strong positive emotions experience higher levels of food craving, salivation and eating intentions
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The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns
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Sins of omission versus commission: Cross-cultural differences in brand-switching due to dissatisfaction induced by individual versus group action and inaction
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Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
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Revisiting gender differences: What we know and what lies ahead
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On consumption happiness: A research dialogue
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A wonderful life: experiential consumption and the pursuit of happiness
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From experiential psychology to consumer experience
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Building a science of spending: Lessons from the past and directions for the future
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The beach, the bikini, and the best buy: Replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
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