Revisit: GFMC 2015
Introduction
2015 Global Fashion Management Conference, University of Florence, 25-28 Jun 2015; Deadline now 31 Jan
Call for Papers
2015 Global Fashion Management Conference at Florence
Renaissance of Marketing and Management in Fashion
Extended Submission Deadline: January 31st, 2015
Conference Date: June 25th-28th, 2015
University of Florence, Florence, Italy
Conference Homepage: http://www.gammaconference.org/
You are cordially invited to submit papers for the ‘2015 Global Fashion Management Conference at Florence’ to be held at the University of Florence on June 25-28th, 2015.
University of Florence will be the host of the ‘2015 Global Fashion Management Conference at Florence: Renaissance of Marketing and Management in Fashion.’ This conference is organized by the Global Alliance of Marketing & Management Associations.
Accepted papers will be considered for possible publication in special issues of sponsoring journals such as Journal of Business Research, International Journal of Advertising, the Journal of Global Scholars of Marketing Science, the Journal of Global Fashion Marketing and Markets and Competitiveness (Mercati e Competitività) after a double blind review process.
Topics: Luxury Brand Management, Fashion Marketing Management, Consumer Behavior in Fashion, Design Management, Logistics and Supply Chain Management, Marketing, Retail, Culture and Media Studies in Fashion, Marketing Research in Fashion, New Product Development Management in Fashion, etc..
Extended Submission Deadline for Abstracts/Full Papers: January 31st, 2015
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Host |
International Textile and Apparel Association |
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Organizer |
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Partners |
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Theme |
Renaissance of Marketing and Management in Fashion |
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Co-Chairs |
Gaetano Aiello, University of Florence, Florence, Italy, gaetano.aiello@unifi.it Guido Cristini, University of Parma, Parma, Italy, guido.cristini@unipr.it Leslie Davis Burns, Oregon State University, Corvallis, USA, |
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Date |
June 25th-28th, 2015 |
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Venue |
University of Florence, Florence, Italy |
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Extended Submission Deadline |
January 31st, 2015 |
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Submit to |
Authors should submit their abstracts or full papers to a proper track chair. |
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Submission Guidelines |
GAMMA Conference Submission Guidelines: http://www.gammaconference.org/ |
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Registration |
Early Bird Discount Deadline: April 15th, 2015 |
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Sponsoring Journals |
International Journal of Advertising Journal of Global Fashion Marketing |
Global Relationship Committee Chair: Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, Department of Marketing, Robert H. Smith School of Business, 3451 Van Munching Hall, University of Maryland, College Park, MD 20742-1815, USA, rrust@rhsmith.umd.edu, Tel: +1-301-405-4300, Fax: +1-301-405-0146. Founding Editor of Journal of Service Research.
Academic Excellence Committee Chair: Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, Villanova, PA 19085-1678 USA,
raymond.taylor@villanova.edu, Tel: +1-610-519-4386 Fax: +1-610-519-5364, Editor of International Journal of Advertising.
Symposia
2015 ITAA-GAMMA JOINT SYMPOSIUM
International Textile and Apparel Association and Global Alliance of Marketing & Management Associations jointly hold ‘the 2015 ITAA-GAMMA Joint Symposium’ on ‘Global Integration of Fashion and Marketing’ in ‘the 2015 Global Marketing Conference at Florence’. Please submit your paper to Symposium Co-Chairs: Prof. Leslie Davis Burns School of Design and Human Environment, College of Business, Oregon State University, 228 Milam Hall, Corvallis, Oregon 97331, USA. leslie.Burns@oregonstate..edu, Tel: +1-541-737-0983, Fax: +1-541-737-0993. Professor Heewon Sung, Dept. of Clothing and Textiles, College of Natural Sciences, Gyeongsang National University, 501, Jinju-daero, Jinju, 660-701, Korea. hsung@gnu.kr, Tel: +82-55-772-1455, Fax : +82-55-772-1459.
2015 SIMktg-IMTC-GAMMA JOINT SYMPOSIUM
Italian Marketing Society, International Marketing Trends Conference Board, and Global Alliance of Marketing & Management Associations Jointly hold ‘The 2015 SIMktg-IMTC-GAMMA Joint Symposium’ on ‘Heritage and Innovation in High Symbolic Value Goods Consumer Behavior’ in ‘the 2015 GFMC at Florence’. Please submit your paper to Symposium Co-Chairs: Prof. Tiziano Vescovi, Dept. of Management, University of Venice “Cà Foscari”, Fondamenta San Giobbe – Cannaregio 873, 30121 Venezia, Italy. vescovi@unive.it, Tel: +39-0412348741, Fax: +39-0412348701. Prof. Eun Young Kim, Dept. of Fashion Design Information, Chungbuk National University, 410 Seongbong-ro, Heungduk-gu, Cheongju, Chungbuk, Republic of Korea, eunykim@chungbuk.ac.kr, Tel: +82 43 261 2780, Fax: +82 43 261 2792.
Publication Opportunities of Sponsoring Journals
JOURNAL OF BUSINESS RESEARCH
Journal of Business Research (SSCI) will publish a special issue on ‘Luxury Brand Strategies and Customer Experiences: Design, Fashion, Hospitality, Marketing, Psychology, and Tourism Contributions to Theory and Practice’ with top papers presented in proper tracks of this conference. Guest Co-Editors: Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554. Prof. Ian Phau, Curtin Business School, Curtin University, Australia, ian.phau@cbs.curtin.edu.au, Tel: +618-9266-4014, Fax: +618-9266-3937. Prof. Gaetano Aiello, Dept. of Management, University of Florence, Viadelle Pandette n.9, 50127 Florence, Italy, gaetano.aiello@unifi.it, Tel: +39-0554374726, Fax: +39-0554374910.
INTERNATIONAL JOURNAL OF ADVERTISING
International Journal of Advertising (SSCI) will consider papers selected as the best papers on Marketing Communication in Luxury Brand Management in the 2015 GFMC at Florence for possible inclusion of the IJA review process. If you want your paper to be considered for possible publication in IJA, please inform your intention to the chair of a proper track.
JOURNAL OF ADVERTISING
Journal of Advertising (SSCI) will consider papers selected as the best papers in the ‘Effective Messages in Luxury Brand Advertising’ track in the 2015 GFMC at Florence for possible inclusion of the JA review process. If you want your paper to be considered for possible publication in JA, please inform your intention to the chair of the track (Prof. Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yosnei-ro, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.)
JOURNAL OF GLOBAL FASHION MARKETING
Journal of Global Fashion Marketing (ABDC) will publish a special issue on ‘Sustainability and Fashion Management in the Networked Environment’ with top papers presented in proper tracks of this conference. Guest Editor: Prof. Raffaele Donvito, Dept. of Management, University of Florence, Viadelle Pandette 9 50127 Florence, Edificio D6-III Piano – Stanza 3.36, Italy, raffaele.donvito@unifi.it, Tel: +39-0554374679, Fax: +39-0554374910.
JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE
Journal of Global Scholars of Marketing Science (ABDC, KCI) will publish a special issue on ‘Interface between Art, Design and Marketing Management’ with top papers presented in proper tracks of this conference. Guest Editor: Prof. Sangdo Oh, School of Technology Management, Ulsan National Institute of Science and Technology, UNIST-gil 50(100 Banyeon-ri), Eonyang-eup, Ulju-gun, Ulsan Metropolitan City, Republic of Korea, sangoh@unist.ac.kr, Tel: +82-52-217-3134, Fax: +82-52-217-3101.
MARKETS AND COMPETITIVENESS (MERCATI E COMPETITIVITA)
Markets and Competitiveness (Mercati e Competitività) will publish a special issue in English with best papers presented at ‘2015 SIMktg-IMTC-GAMMA Joint Symposium’ on ‘Heritage and Innovation in High Symbolic Value Goods Consumer Behavior’ in this conference. If you want your paper to be considered for possible publication in MC, then please inform your intention to chair of proper track.
Meet the Editors
V. Kumar (Editor of Journal of Marketing), Regent Professor and Richard and Susan Lenny Distinguished Chair Professor in Marketing, J. Mack Robinson College of Business, Georgia State University.
Roland T. Rust (Editor-Elect of International Journal of Research in Marketing), Distinguished Professor and David Bruce Chair in Marketing, Robert H. Smith School of Business, University of Maryland.
Constantine Katsikeas (Editor of Journal of International Marketing), Arnold Ziff Research Chair Professor in Marketing and International Management, Leeds University Business School, University of Leeds.
Charles R. Taylor (Editor of International Journal of Advertising), John A. Murphy Professor of Marketing, College of Commerce and Finance, Villanova University.
Shintaro Okazaki (Editor of Journal of Advertising), Department of Finance & Marketing Research, College of Economics & Business Administration, Universidad Autónoma de Madrid, Cantoblanco, 28049, Madrid, Spain, shintaro.okazaki@uam.es Tel. +34-91-497-2872 Fax. +34-91-497-8725.
John Cadogan (Editor of International Marketing Review), School of Business and Economics, Loughborough University, Leicestershire, UK, LE11 3TU, J.W.Cadogan@lboro.ac.uk, Tel. +44-1509-228846.
Tracks and Track Chairs
Luxury Brand Consumption and Culture: Dr. Yuri Seo, School of Marketing and International Business, Victoria University of Wellington, Wellington, New Zealand, yuri.seo@vuw.ac.nz, Tel +64 4 463 6499 Fax + 64 4 463 5231.
Innovations in Global Fashion Marketing: Prof. Kathleen Rees, Dept. of Human Sciences, HS128, MSC 168 Texas A&M University-Kingsville, Kingsville, Texas 78363-8202, USA, kathleen.rees@tamuk.edu, Tel : +1-361-593-2357, Fax : +1-361-593-2230.
Using Visual Methods and Film Making for Research on Fashion Marketing: Prof. Maria Kniazeva, Associate Professor of Marketing, School of Business Administration,
University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837, Fax: +1-619-260-4891.
Strategies for Independent Fashion and Luxury Companies: Prof. Jonas Hoffman,
SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, Jonas.HOFFMANN@skema.edu, Tel : +33 (0)4 93 44 15, Fax : +33 (0)4 93 65 45 24, Ivan COSTE-Maniere, SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, ivan.costemaniere@skema.edu, Tel : +33 (0)4 93 44 15, Fax : +33 (0)4 93 65 45 24,
Corporate Identity & Corporate Reputation – Prerequisites for Corporate Success in the Fashion Industry: Prof. Klaus-Peter Wiedmann, Director of the Institute of Marketing and Management, Leibniz University Hannover, KönigswortherPlatz 1, D-30167 Hannover, Germany, wiedmann@m2.uni-hannover.de, Tel.: +49-511-762-4862, Fax: +49-511-762-3142.
Customer Experience and Brand Relationship in Luxury: Prof. Pekka Mattila, Aalto University School of Business, pekka.mattila@aalto.fi, Tel: +358-40-738-7221.
Consumer Behavior and Fashion Management: Prof. Patrick Poon, Department of Marketing and International Business, Faculty of Business, Lingnan University, Hong Kong, patpoon@LN.edu.hk, Tel: +852-2616-8235 Fax: +852-2467-3049.
Fashion, Design, Innovation and Wine Marketing: Prof. LECAT Benoît, Burgundy School of Business, Dijon, France, benoit.lecat@escdijon.eu, Tel: + 33 (0) 3 80 72 58 92.
Wellness Business: Prof. Ki Nam Jin, Dept. of Health Administration, College of Health Sciences, Yonsei University, 234 Maeji-ri, Heungup-myun, Wounju-si, Gangwon-do 220-710, Republic of Korea, jinkn@yonsei.ac.kr, Tel: +82-33-760-2439, Fax: +82-33-760-2519.
Effective Messages in Luxury Brand Advertising: Professor Eunju Ko, Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 50 Yosnei-ro, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel : +82-2-2123-3109, Fax : +82-2-312-8554.
Sustainable Fashion Marketing in Asia and the World: Prof. Ralf Schellhase, Economics and Business Administration, University of Applied Sciences Darmstadt, rschellhase@t-online.de Haardtring 100, 64295 Darmstadt, Germany, Tel: +49-174-1699491, Fax: +49-7141-4875911. Prof. Juran Kim, School of Business Administration, Jeonju University, jrkim@jj.ac.kr, Cheonjam-ro 303, Jeonju, Republic of Korea, Tel: +82-63-220-2972, Fax: +82-63-220-2052.
Role of Social Media in Fashion Industry: Karinna Nobbs, The Graduate School, London College of Fashion, 272 High Holborn, London, UK, k.nobbs@fashion.arts.ac.uk, Tel: +44-207-514-7649.
Global and Cross-Cultural Fashion Marketing: Prof. Constantine S. Katsikeas, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., csk@lubs.leeds.ac.uk, Tel: +44-113-343-2624, Fax: +44-113-343-4885. Prof. Stavroula Spyropoulou, Leeds University Business School, Maurice Keyworth Building, University of Leeds, LS2 9JT, U.K., ss@lubs.leeds.ac.kr, Tel: +44-113-343-6814, Fax: +44-113-343-4885.
Bridging the Cultural Divide through Digital Marketing: Dr. Peter Trim, Dept. of Management, Birkbeck, University of London, Malet Street, London. WC1E 7HX. United Kingdom, p.trim@bbk.ac.uk, Tel: + 44 -0207 631 6764, Fax: + 44 -0207 631 6769. Dr. Yang-Im Lee, Westmsinter Business School, University of Westmisnter, 35 Marylenbone Road, London NW1 5LS, United Kingdoms, y.lee@westminster.ac.uk, Tel: +44-(0)-203-506-6893, Fax: +44-(0)207-911-5839.
Corporate Social Responsibility in the Fashion Industry: Prof. Leslie Davis Burns, School of Design and Human Environment, College of Business, Oregon State University, Corvallis, Oregon 97331 USA, Leslie.Burns@oregonstate.edu, Tel: +1-541-737- 0983, Fax: +1-541-737-0993.
Business to Business in Fashion: Prof. Simone Guercini, Dept. of Management, University of Florence, Via delle Pandette n.9, 50127 Florence, Italy, simone.guercini@unifi.it,Tel: +39-055-27591.
New Luxury vs. Old Luxury: Luxury Trends and Strategies: Prof. Michel Phan, EMLYON Business School-Asian Campus, Shanghai, China, phan@em-lyon.com, Tel: +86-21-6260-8160 (ext 809), Fax: +86-21-6260-8171. Prof. Klaus Heine, EMLYON Business School-Asian Campus, Shanghai, China, heine@em-lyon.com.
Art, Design and Marketing Management: Prof. Sukki Yoon, Dept. of Marketing, College of Business, Bryant University, 1150 Douglas Pike, Smithfield, RI 02917, USA, syoon@bryant.edu, Tel: +1-401-232-6997, Fax: +1-401-232-6319. Prof. Sangdo Oh, School of Technology Management, Ulsan National Institute of Science and Technology, UNIST-gil 50(100 Banyeon-ri), Eonyang-eup, Ulju-gun, Ulsan Metropolitan City, Republic of Korea, sangoh@unist.ac.kr, Tel: +82-52-217-3134, Fax: +82-52-217-3101.
Submission Guidelines
The 2015 Global Fashion Management Conference is pleased to have electronic submission for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track. A word document containing the manuscript should be sent as an attachment to an e-mail communication. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically. For those who do not have access to e-mail, you may send four hard copies of the manuscript to one of the appropriate track chairs.
Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA (http://www.gammaconference.org/). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.
Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.
The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format (via e-mail) to the Proceedings Editor, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors of accepted papers.
For More Information:
GENERAL SECRETARY
Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.
EDITOR OF PROCEEDINGS
Prof. Juran Kim, Associate Executive Secretary, Global Alliance of Marketing & Management Associations, and Associate Professor, School of Business Administration, Jeonju University, Chonjamro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972, Fax: +82-63-220-2052.
Central Office, Global Alliance of Marketing & Management Associations
Yonsei University, Seoul, Republic of Korea
e-mail: stride@changwon.ac.kr
Tel: +82 2 2123 8361; Fax: +82 55 263 9096
Korean Scholars of Marketing Science (KSMS): www.kams.org
Global Alliance of Marketing & Management Associations (GAMMA): www.gamma20.org
Journal of Global Scholars of Marketing Science (JGSMS): www.tandfonline.com/rgam
Journal of Global Fashion Marketing (JGFM): http://www.tandfonline.com/rgfm
Global Marketing Conference (GMC): www.kamsconference.org
Global Fashion Management Conference (GFMC): www.gammaconference.org
