Call for Papers

Food Marketing Research Symposium, Crete, Greece June 18-19, 2015

We are accepting papers for the International Food Marketing Research Symposium to be held on June 18-19, 2015 at the Mediterranean Agronomic Institute of Chania (MAICh), Crete, Greece.

After a very successful 2014 conference at the MAPP Institute in Aurhus Denmark, we expect a large international group to join us again at the 2015 conference co-hosted by MAICh.

There will be a welcome reception on Wednesday June 17th and two full days of conference programming on June 18th and 19th.

Due to a significant response in 2014, we will again host a PhD student workshop for students to collaborate with senior faculty on best practices in producing quality food marketing research for academic journals.

Registration

You may send papers and register online at www.institutefpm.com. The submission deadline is April 1st, 2015.

Conference Co-chairs

• John Stanton, Department of Food Marketing, Saint Joseph’s University, Philadelphia
• Mark Lang, Department of Food Marketing, Saint Joseph’s University, Philadelphia
• George Baourakis, Director, Mediterranean Agronomic Institute of Chania.

Sponsors

The Conference is sponsored by both the Journal of Food Products Marketing and the Journal of International Food and Agribusiness Marketing. Best of class articles will be considered for publication in one of the Journals (depending on the topics).

Conference Information

The Institute of Food Products Marketing hosts this two day research symposium as a forum for discussion and communication of food marketing research. This is a peer reviewed academic conference for food marketing articles and student papers. The session topics will include:

• Consumer behavior
• Marketing Strategy
• Retailing / Merchandizing
• Product Development / Private Label
• Advertising / Promotion
• Pricing
• Technology / ECommerce
• Agribusiness Marketing
• Health / Nutrition / Organic
• Channels / Supply Chain
• Global Issues / Perspective
• Sustainability

Accepted papers will be published in a Proceedings (with ISBN number).

We encourage graduate students to submit their work; the best student paper will be selected to appear in an issue of the Journal of Food Products Marketing.

Depending on the distance of author, we may incorporate a few remote video based presentations.

The conference fee includes conference materials, a welcome cocktail reception, lunch and coffee breaks each day, and a closing dinner at a nearby location.

Information travel, hotels, restaurants, and tourist activities will be become available at www.institutefpm.com in early spring 2015.

You can e-mail questions to us at either jstanton@sju.edu or mlang@institutefpm.com.

Background

The International Food Marketing Research Symposium is hosted by the Institute of Food Products Marketing in various locations around the world to provide a dedicated, regular forum where academic food marketers can meet to present their research in various stages of development to advance the discipline of academic food marketing. The research symposium welcomes multidisciplinary research from quantitative and qualitative methodologies, consumer behavior and management perspectives, and the study of the entire food marketing process. (http://institutefpm.com)

The following is a link to past conference proceedings: Proceedings IFPM

The Mediterranean Agronomic Institute of Chania (MAICh, http://www.maich.gr) is the most recently established (1985) of the four Mediterranean Agronomic Institutes administered by the International Centre for Advanced Mediterranean Agronomic Studies (CIHEAM,http://www.ciheam.org) whose General Secretariat resides in Paris (France). The Mediterranean Agronomic Institutes of Bari (IAMB, Italy), Montpellier (IAMM, France) and Zaragoza (IAMZ, Spain) are constituent Institutes of the same organisation. The annual budget contribution of the Mediterranean Agronomic Institute of Chania is entirely provided by the Greek government.

MAICh provides postgraduate education leading to the degree of Master of Science (M.Sc.) for the following programs:

• Business Economics and Management
• Geo-information in Environmental Management
• Horticultural Genetics and Biotechnology
• Food Quality Management and Chemistry of Natural Products
• Natural Products and Biotechnology
• Sustainable Agriculture

It undertakes basic and applied research related to the sectors of economics, rural development, management, and applied biological, technological and environmental sciences, addressing to problems in the Mediterranean area.

---