Fall MMA 2015


Marketing Management Association Fall Educators' Conference, San Juan, Puerto Rico, 16-18 Sep 2015; Deadline 22 May

19th Annual MMA Fall Educators’ Conference

San Juan, Puerto Rico, September 16-18, 2015

~ Call for Papers ~

Conference Theme: The Art and Science of Marketing Education

Marketing is a unique combination of art and science, creativity and rigor, innovation and fundamentals. Many would say that traditional marketing no longer exists as technology expands, media fragments, and consumers dictate new rules of engagement. Is change the only thing we can count on? Or are there tried and true principles of marketing and marketing education that stand the test of time? This conference theme explores educators’ best practices for balancing established versus emerging themes in marketing theory and practice.

Sample Topics for Position Papers, Panels, and Refereed Papers


Active learning strategies or activities

Case development and delivery

Social media learning strategies

Managing group projects or presentations

Developing internships or international experiences

Effective use of simulations

Pedagogical styles for specific marketing courses

Assessing learning goals or outcomes

Flipped classroom approaches

Online teaching techniques

Client-based learning projects

Incorporating ethics and social responsibility

Relevance of marketing curricula to industry

National competitions as teaching tools


Examining marketing education pedagogy

Faculty-student research collaboration

Social media metrics and analytics

Faculty-industry research collaboration

The value of private or consultative research

Publishing and presentation strategies


Peer evaluation of performance

Promotion and tenure preparation

Transition from industry to academia

Curriculum development initiatives

Student organization programming

Community service and outreach programs

Balancing service with teaching and research


Position Paper Submissions

Submission Guidelines

Position papers should include a cover page with each author’s name, affiliation, and email. Position papers are limited to three double-spaced pages (not including the cover page) using 12-point font.

Position Paper Organization

(1) Introduce the problem you will explore in your presentation, (2) Provide a brief context for the situation – this may or may not include references, (3) Offer your solution (what was done) or recommended course of action (what should be done), (4) Mention any challenges or alternative perspectives, and (5) Conclude with suggested future research or exploration needed.

How to Submit

Submit position papers via email attachment in Microsoft WORD to Debbie DeLong at FallConference@mmaglobal.org by May 22, 2015. At least one author must register and attend the conference.

Panel Proposal Submissions

Contact the Fall Conference Program Chair, Debbie DeLong, at FallConference@mmaglobal.org to suggest a topic or to inquire about approved topics needing panelists. All panelists must register and attend the conference.


Refereed Paper Submissions

Refereed papers should not exceed 12 double-spaced pages in Microsoft WORD format including references, tables and figures. Use 12-point font. Include a cover page listing each author’s name, affiliation, and email. Multiple authorships should indicate the primary contact. Authors must avoid revealing their identities in the body of the paper. Indicate the title of the paper on the first page of the manuscript, followed by a single-spaced 100-word abstract. The body of the paper immediately follows the first page, double-spaced, APA reference style. Papers not adhering to APA style will be returned. Best refereed paper $500 prize will be awarded at the conference. At least one author must be registered and attend the conference to receive the award. Submit via email attachment in Microsoft WORD to Debbie DeLong at FallConference@mmaglobal.org by May 22, 2015. At least one author must register and attend the conference.

Please see detailed conference and lodging information at the conference official website: