MSI Clayton Award


Xiao Liu and Adelle X. Yang have won the 2014 Marketing Science Institute Clayton Dissertation Proposal Competition


Marketing Science Institute – 1000 Massachusetts Avenue – Cambridge, MA 02138 USA

MSI Announces Results of the 2014 Clayton
Dissertation Proposal Competition

The Marketing Science Institute (MSI) is pleased to announce the results of the 2014 Alden G. Clayton Doctoral Dissertation Proposal Competition. Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community. Students submitted their dissertation proposals from August 2013 through mid-August 2014, at a point when their dissertation work was no more than 50% completed.

The finalists were selected from the 80 submissions. Three blind evaluations of each submission were solicited from outside academic experts. We are grateful to the 162 marketing scholars who generously contributed their time to serve as reviewers.


Xiao Liu, Carnegie Mellon University, Advisors: Kannan Srinivasan and Alan Montgomery
Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data

Adelle X. Yang, University of Chicago, Adviser: Oleg Urminsky
A New Look at Gift Giving


Lura Forcum, Indiana University, Advisor: Shanker Krishnan
You Can’t Make Me, but You Should Try: Benefits of Controlling Behavior by Brands 

Shijie Lu, University of Southern California, Advisor: Sha Yang
A Two-sided Market Analysis of Behaviorally Targeted Display Advertising

The competition winners receive $5,000, and each honorable mention receives $3,000. All are invited to attend MSI’s spring 2015 Trustees Meeting, where their work will be acknowledged.

We congratulate the finalists as well as the authors and thesis chairs/advisors of the many other fine submissions received.

Kevin Lane Keller and Ross Rizley
Marketing Science Institute