EDITORIAL

Softening up the marketplace for skills
–David Reed FIDM [Publisher]

The new (and ever-evolving) direct and digital marketing ecosystem
–Merlin Stone [Publisher] [Google Scholar]

Holistic customer insight as an engine of growth
–Paul Laughlin [Publisher] [Google Scholar]

Time to take control? How to manage your own marketing resource allocation
–Julian Berry [Publisher] [Google Scholar]

The revolution will be digitized
–Steve Baggi [Publisher] [Google Scholar]

National email benchmarking report 2013
–Yashraj Jain and Raka Garg [Publisher] [Google Scholar]

The voice as a relationship milestone
–Bhavesh Vaghela [Publisher] [Google Scholar]

CASE STUDIES

Layered media test drives sales for The Co-operative Energy
–Pamela Bath [Publisher] [Google Scholar]

Behaviour change and copy: Tackling Bangor University Library and Archives Service debts
–Eleanor Heather, Bill Hilton, Philip Nelson and Tony Heaton [Publisher] [Google Scholar]

PAPER

Virtual communities’ antecedents and marketing dynamism: An empirical study of tourists visiting Varanasi
–Punita Duhan and Anurag Singh [Publisher] [Google Scholar]

LEGAL AND REGULATORY UPDATE

DMA publishes new code
–Stephen Groom [Publisher] [Google Scholar]

‘Free’ claims in apps and games: More regulator action
–Thomas Spanyol [Publisher] [Google Scholar]

Facebook changes its Platform Policy in respect of in-game purchases and incentivizing page ‘likes’
–Ben Dunham [Publisher] [Google Scholar]

Ofcom acts and consults on silent calls
–Manana Shrimpling [Publisher] [Google Scholar]

Big data and data protection paper from ICO
–Sue Gold [Publisher] [Google Scholar]

CAP top tips for affiliate marketers (and PhonepayPlus pipes up, too)
–Anna Williams [Publisher] [Google Scholar]

Bavarian DPA takes tough line on email encryption
–Hendrik Schottle [Publisher] [Google Scholar]

ICO publishes draft privacy seal scheme
–Sue Gold [Publisher] [Google Scholar]

Big VAT changes for B2C supply of e-services in the EU
–Mark Brailsford [Publisher] [Google Scholar]

REVIEWS

SOSTAC: The guide to the perfect digital marketing plan
–David Reed FIDM [Publisher]

It’s not the size of the data [mdash] It’s how you use it
–David Reed FIDM [Publisher]

Marketing transformations: Re-thinking marketing, digital first
–Julia Wolny [Publisher]

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