TOC: J Nonprofit Pub Sector Mar

Introduction

Journal of Nonprofit & Public Sector Marketing, 26(4)

Emotions in Prosocial Decision Making: An Editorial Essay
Jörg Lindenmeier [Publisher] [Google Scholar]

The Role of Moral Emotions and Consumer Values and Traits in the Decision to Support Nonprofits
Chunyan Xie & Richard P. Bagozzi [Publisher] [Google Scholar]

Not All Empathy Is Equal: How Dispositional Empathy Affects Charitable Giving
Sung-Ju Kim & Xiaonan Kou [Publisher] [Google Scholar]

Millennials, Social Media, Prosocial Emotions, and Charitable Causes: The Paradox of Gender Differences
Michèle Paulin PhD, Ronald J. Ferguson PhD, Kaspar Schattke PhD & Nina Jost PhD CANDIDATE [Publisher] [Google Scholar]

Using Eye Tracking to Assess the Impact of Advertising Appeals on Donor Behavior
Charlene Bebko, Lisa M. Sciulli & Parimal Bhagat [Publisher] [Google Scholar]

An Investigation of the Characteristics of Australian Charitable Donors
Michael Lwin, Ian Phau & Aaron Lim [Publisher] [Google Scholar]