Revisit: Marketing Science 2015

Introduction

Authors sought for session on mobile marketing, 37th INFORMS Society for Marketing Science Conference, Baltimore, 18-20 Jun 2015

Xueming Luo, Nathan Fong, Michelle Andrews, Andy Reinaker, and Yuchi Zhang are organizing Special Sessions on ‘Mobile Marketing and Consumer Insights’ for the Annual Marketing Science conference to be held in Baltimore, MD June 17-20, 2015. Authors Interested in joining such special sessions are encouraged to contact Xueming.luo@temple.edu.