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Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
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Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
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An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives
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Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers
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Understanding the Role of Consumer Heterogeneity in the Formation of Satisfaction Uncertainty
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Does Service Employees’ Appearance Affect the Healthiness of Food Choice?
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That Sounds Sweet: Using Cross-Modal Correspondences to Communicate Gustatory Attributes
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Dimensions of Luxury Brand Personality: Scale Development and Validation
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