TOC: Psych Mar


Psychology and Marketing, 32(1)

Impact of Giving on Self and Impact of Self on Giving
Suri Weisfeld-Spolter, Cindy B. Rippé and Stephen Gould [Publisher] [Google Scholar]

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Christy Ashley and Tracy Tuten [Publisher] [Google Scholar]

Validation of a Fashion Brand Image Scale Capturing Cognitive, Sensory, and Affective Associations: Testing Its Role in an Extended Brand Equity Model
Eunjoo Cho, Ann Marie Fiore and Daniel W. Russell [Publisher] [Google Scholar]

An Alternative Explanation of Consumer Product Returns from the Postpurchase Dissonance and Ecological Marketing Perspectives
Dong Hwan Lee [Publisher] [Google Scholar]

Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers
Arch G. Woodside, Catherine Prentice and Anders Larsen [Publisher] [Google Scholar]

Understanding the Role of Consumer Heterogeneity in the Formation of Satisfaction Uncertainty
Cheng Qian, Murali Chandrashekaran and Kangkang Yu [Publisher] [Google Scholar]

Does Service Employees’ Appearance Affect the Healthiness of Food Choice?
Tabea Huneke, Sabine Benoit (née Moeller), Poja Shams and and Anders Gustafsson [Publisher] [Google Scholar]

That Sounds Sweet: Using Cross-Modal Correspondences to Communicate Gustatory Attributes
Klemens M. Knoeferle, Andy Woods, Florian Käppler and Charles Spence [Publisher] [Google Scholar]

Dimensions of Luxury Brand Personality: Scale Development and Validation
Yongjun Sung, Sejung Marina Choi, Hongmin Ahn and Young-A Song [Publisher] [Google Scholar]