Revisit: WSM 2015


Special issue of J Social Marketing and the 4th World Social Marketing Conference, Sydney, 19-21 Apr 2015

World Social Marketing Conference 2015

Special issue call for papers from Journal of Social Marketing

Guest Editors: Dr Nadia Zainuddin and Professor Sandra Jones

The 4th World Social Marketing Conference will be held from 19-21 April 2015 in Sydney, Australia (see and will have a strong focus on rigour and relevance of theoretically-grounded research and practice for the achievement of social change and social good. The scope of the special issue relates to the tracks within the conference including the following:

  • Advancing theory and research in social marketing
  • Living well, longer
  • Environment and sustainability
  • Meso, exo, macro, and/or systems social marketing
  • Technology and new media
  • Charity and not-for-profit
  • Crime, safety, and justice
  • Tobacco control
  • Licit and illicit substance (ab)use
  • Technology and new media

The 4th World Social Marketing Conference has secured a special issue of the Journal of Social Marketing (JSOCM), which will consist of 5 papers from the conference.

Early expressions of interest and inquiries can be directed to the special issue editors:


The submission process is as follows:

Step 1: Authors need to adhere to the guidelines of JSOCM. The JSOCM word limit is 6000 words. For other information about the journal, including specific author guidelines, please visit

Step 2: Articles aimed at the 4th World Social Marketing Conference Special Issue of JSOCM should be submitted via Scholar One. Authors must indicate the paper is submitted for the World Social Marketing Conference Special Issue in the submission process. The deadline for submissions is June 26th 2015.

Step 3: Manuscripts will undergo a blind peer review process. We hope to notify authors of the review outcome by 25 September 2015. Authors may need to revise their papers following the initial review.

Step 4: Final papers must be submitted by February 1st 2016 for inclusion in the Special Issue (Volume 6, Issue 2) of the Journal of Social Marketing.