Social Marketing and Behaviour Change


London, 24 Apr 2015; Deadline 17 Feb

School of Business and Management

Marketing and Communications Group (MARCOMMS)


Call for papers
Social Marketing and Behaviour Change 

The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday the 24th of April 2015 at the School of Business and Management, Queen Mary University of London.

Invited Keynote Speaker: Professor Gerard Hastings

The aims of the event are: 1) to bring together researchers interested in the impact of social marketing and behaviour change initiatives and share research findings and directions for future research; 2) to provide the opportunity for researchers and practitioners to network with colleagues in the field of social marketing and behaviour change and showcase their work; and 3) to link academia and practice by providing a networking opportunity and exchange of ideas between academics and practitioners.


Extended Abstract Submission:

The event invites papers that use surveys, interviews, case studies or other methods that can advance our understanding of social marketing and behaviour change. Areas of particular interest include, but are not limited to:

·         Health behaviour and communication

·         Environmental behaviour change and CSR

·         Charity social marketing

·         Political marketing

Extended abstracts of up to 1,000 words should be sent by email to Dr. Danae Manika, at, by Tuesday, the 17th of February 2015. The abstracts will be used to select an appropriate set of papers that can lead to further networking and collaboration opportunities between participants. Accepted papers will be announced in the beginning of March 2015.


Booking Information & Event Location: Event attendance is free of charge, which also includes breakfast, lunch and after the event wine and snacks for registered attendees. Space is limited so please RSVP at your earliest convenience by emailing Dr. Danae Manika at The event will take place at the Mile End Campus of Queen Mary University of London (Bancroft Building, Mile End Road, London, E1 4NS).