TOC: J Mar Res


Journal of Marketing Research, 51(6)

Introduction to the Special Issue on Theory and Practice in Marketing
Donald R. Lehmann [Publisher] [Google Scholar]

Positioning Brands Against Large Competitors to Increase Sales
Neeru Paharia, Jill Avery, and Anat Keinan [Publisher] [Google Scholar]

Private Label Imitation of a National Brand: Implications for Consumer Choice and Law
Anocha Aribarg, Neeraj Arora, Ty Henderson, and Youngju Kim [Publisher] [Google Scholar]

Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
Nader T. Tavassoli, Alina Sorescu, and Rajesh Chandy [Publisher] [Google Scholar]

Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
Natalie Mizik [Publisher] [Google Scholar]

Product Customization via Starting Solutions
Christian Hildebrand, Gerald Häubl, and Andreas Herrmann [Publisher] [Google Scholar]

Managing Customer Profits: The Power of Habits
Denish Shah, V. Kumar, and Kihyun Hannah Kim [Publisher] [Google Scholar]

The Economic and Cognitive Costs of Annoying Display Advertisements
Daniel G. Goldstein, Siddharth Suri, R. Preston McAfee, Matthew Ekstrand-Abueg, and Fernando Diaz [Publisher] [Google Scholar]

Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance
Jonne Y. Guyt and Els Gijsbrechts [Publisher] [Google Scholar]

Surcharges Plus Unhealthy Labels Reduce Demand for Unhealthy Menu Items
Avni M. Shah, James R. Bettman, Peter A. Ubel, Punam Anand Keller, and Julie A. Edell [Publisher] [Google Scholar]

Contingent Match Incentives Increase Donations
Lalin Anik, Michael I. Norton, and Dan Ariely [Publisher] [Google Scholar]