TOC: J Intl Mar


Journal of International Marketing, 22(4)

Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture
David A. Griffith, Goksel Yalcinkaya, and Gaia Rubera [Publisher] [Google Scholar]

Exploring Subsidiary Desire for Autonomy: A Conceptual Framework and Empirical Findings
Christian Homburg and Jana-Kristin Prigge [Publisher] [Google Scholar]

Sustainable Export Marketing Strategy Fit and Performance
Athina Zeriti, Matthew J. Robson, Stavroula Spyropoulou, and Constantinos N. Leonidou [Publisher] [Google Scholar]

The Importance of Strategic Fit Between Host–Home Country Similarity and Exploration Exploitation Strategies on Small and Medium-Sized Enterprises’ Performance: A Contingency Perspective
Annie Peng Cui, Michael F. Walsh, and Shaoming Zou [Publisher] [Google Scholar]

Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective
Tianjiao Qiu [Publisher] [Google Scholar]