CLV Teaching Resources


Geoff Fripp invites instructors to use a variety of online customer lifetime value resources including a calculator, videos, an Excel template, and more

Guide to Customer Lifetime Value – New Website

This is a free website designed to help marketing students understand and calculate customer lifetime value. The website has around 50 pages of information, as well as CLV calculators, instructional videos, and a free downloadable Excel CLV template.

It can be found at

Hopefully it will be of some benefit to students studying marketing metrics and services marketing. Any questions/comments, please contact me at my University of Sydney email:

Geoff Fripp