TOC: Mar Letters
Introduction
Marketing Letters, 25(4)
Perceptions of price (un)fairness in a channel context
–Mark Ratchford [Publisher] [Google Scholar]
A picture tells a thousand words: Impact of an educational nutrition booklet on nutrition label gazing
–Marieke C. Pennings, Tricia Striano & Susan Oliverio [Publisher] [Google Scholar]
Impulse versus opportunistic purchasing during a grocery shopping experience
–Francesco Massara, Robert D. Melara & Sandra S. Liu [Publisher] [Google Scholar]
The effects of perceived product-extrinsic cue incongruity on consumption experiences: The case of celebrity sponsorship
–Sarah Clemente, Eric Dolansky, Antonia Mantonakis & Katherine White [Publisher] [Google Scholar]
Star power in the eye of the beholder: A study of the influence of stars in the movie industry
–Angela Liu, Yong Liu & Tridib Mazumdar [Publisher] [Google Scholar]
Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
–Thomas J. L. Rompay, Marieke L. Fransen & Bianca G. D. Borgelink [Publisher] [Google Scholar]
The impact of buyer–seller relationships and reference prices on the effectiveness of the pay what you want pricing mechanism
–Ju-Young Kim, Katharina Kaufmann & Manuel Stegemann [Publisher] [Google Scholar]
A pricing model for group-buying auction based on customers’ waiting-time
–Mahyar Sharif Vaghefi, Mahrad Sharif Vaghefi & Neshat Beheshti [Publisher] [Google Scholar]