TOC: J Con Mar


Journal of Consumer Marketing, 31(6/7)

Others’ environmental concern as a social determinant of green buying
Laurent Bertrandias , Leila Elgaaied-Gambier [Publisher] [Google Scholar]

What type of relationship do we have with loved brands?
Marc Fetscherin [Publisher] [Google Scholar]

Does feeling holier than others predict good deeds? Self-construal, self-enhancement and helping behavior
Joon Yong Seo , Debra L. Scammon [Publisher] [Google Scholar]

Gossip, self-monitoring and fashion leadership: comparison of US and South Korean consumers
Seung-Hee Lee , Jane E. Workman [Publisher] [Google Scholar]

Reviewer online engagement: the role of rank, well-being, and market helping behavior
Jill Mosteller , Charla Mathwick [Publisher] [Google Scholar]

A matter of love: consumers’ relationships with original brands and their counterfeits
Raquel Castaño , Maria Eugenia Perez [Publisher] [Google Scholar]

Joint consumption challenges in groups
Andre Marchand [Publisher] [Google Scholar]

Application of regulatory focus theory to search advertising
Elyse N. Mowle , Emily J. Georgia , Brian D. Doss , John A. Updegraff [Publisher] [Google Scholar]

Spanning the gap: an examination of the factors leading to the green gap
Mark Gleim , Stephanie J. Lawson [Publisher] [Google Scholar]

Consumers’ attitude and behavior towards online music piracy and subscription-based services
Ludovica Cesareo , Alberto Pastore [Publisher] [Google Scholar]

Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
Amalia Triantafillidou , George Siomkos [Publisher] [Google Scholar]

Estimating individual promotional campaign impacts through Bayesian inference
Keith Becker , Jim Sprigg , Alex Cosmas [Publisher] [Google Scholar]

Winning the Story Wars
Andrea J.S. Stanaland [Publisher] [Google Scholar]

Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
Maria Belen Sakalis [Publisher] [Google Scholar]

Neuro-Sell: How Neuroscience can Power Your Sales Success
Sharad Agarwal [Publisher] [Google Scholar]

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
Francisco Conejo [Publisher] [Google Scholar]

Customer Experience 3.0
Somjit Barat [Publisher] [Google Scholar]

Methods of Persuasion: How to Use Psychology to Influence Human Behavior
Geoffrey P. Lantos [Publisher] [Google Scholar]