TOC: J Con Mar
Introduction
Journal of Consumer Marketing, 31(6/7)
Others’ environmental concern as a social determinant of green buying
–Laurent Bertrandias , Leila Elgaaied-Gambier [Publisher] [Google Scholar]
What type of relationship do we have with loved brands?
–Marc Fetscherin [Publisher] [Google Scholar]
Does feeling holier than others predict good deeds? Self-construal, self-enhancement and helping behavior
–Joon Yong Seo , Debra L. Scammon [Publisher] [Google Scholar]
Gossip, self-monitoring and fashion leadership: comparison of US and South Korean consumers
–Seung-Hee Lee , Jane E. Workman [Publisher] [Google Scholar]
Reviewer online engagement: the role of rank, well-being, and market helping behavior
–Jill Mosteller , Charla Mathwick [Publisher] [Google Scholar]
A matter of love: consumers’ relationships with original brands and their counterfeits
–Raquel Castaño , Maria Eugenia Perez [Publisher] [Google Scholar]
Joint consumption challenges in groups
–Andre Marchand [Publisher] [Google Scholar]
Application of regulatory focus theory to search advertising
–Elyse N. Mowle , Emily J. Georgia , Brian D. Doss , John A. Updegraff [Publisher] [Google Scholar]
Spanning the gap: an examination of the factors leading to the green gap
–Mark Gleim , Stephanie J. Lawson [Publisher] [Google Scholar]
Consumers’ attitude and behavior towards online music piracy and subscription-based services
–Ludovica Cesareo , Alberto Pastore [Publisher] [Google Scholar]
Consumption experience outcomes: satisfaction, nostalgia intensity, word-of-mouth communication and behavioural intentions
–Amalia Triantafillidou , George Siomkos [Publisher] [Google Scholar]
Estimating individual promotional campaign impacts through Bayesian inference
–Keith Becker , Jim Sprigg , Alex Cosmas [Publisher] [Google Scholar]
Winning the Story Wars
–Andrea J.S. Stanaland [Publisher] [Google Scholar]
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
–Maria Belen Sakalis [Publisher] [Google Scholar]
Neuro-Sell: How Neuroscience can Power Your Sales Success
–Sharad Agarwal [Publisher] [Google Scholar]
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
–Francisco Conejo [Publisher] [Google Scholar]
Customer Experience 3.0
–Somjit Barat [Publisher] [Google Scholar]
Methods of Persuasion: How to Use Psychology to Influence Human Behavior
–Geoffrey P. Lantos [Publisher] [Google Scholar]