TOC: Trans Mar J


Transnational Marketing Journal, 2(2)

Is Familiarity a Moderator of Brand/Country Alliances? One More Look
Tore Kristensen, Gorm Gabrielsen, Eugene D. Jaffe [Publisher] [Google Scholar]

The Influence of Country of Origin on Chinese Food Consumers
Keith Walley, Paul Custance, Tan Feng, Xu Yang, Li Cheng, Sandra Turner [Publisher] [Google Scholar]

Brand «Moscow» in a global perspective
Marina Ochkovskaya, Valentina Gerasimenko, Maria Rybalko [Publisher] [Google Scholar]