TOC: J Poli Mar


Journal of Political Marketing, 13(4)

The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term
Chad M. Milewicz & Mark C. Milewicz [Publisher] [Google Scholar]

Gender-Based Strategies on Candidate Websites
Monica C. Schneider [Publisher] [Google Scholar]

Through the Party Lens: How Citizens Evaluate TV Electoral Spots
Christina Holtz-Bacha & Bengt Johansson [Publisher] [Google Scholar]

Reference Dependence in Political Primaries
Neil Thomas Bendle [Publisher] [Google Scholar]

What About Winning? Looking into the Blind Spot of the Theory of Campaign Professionalization
Jennifer Rayner [Publisher] [Google Scholar]