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Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences
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Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level
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The Effects of Country-Related Affect on Product Evaluations
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Emotions Shape Decisions through Construal Level: The Case of Guilt and Shame
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Lucky Loyalty: The Effect of Consumer Effort on Predictions of Randomly Determined Marketing Outcomes
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The Effects of Heightened Physiological Needs on Perception of Psychological Connectedness
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Forced to Be Bad: The Positive Impact of Low-Autonomy Vice Consumption on Consumer Vitality
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The Role of Arousal in Congruity-Based Product Evaluation
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The Presenter’s Paradox Revisited: An Evaluation Mode Account
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